02
You can be
BRAND
BRAND
Xbox
Xbox
INSIGHT
INSIGHT
Gaming is about becoming someone else. But consoles are stationary. Gaming has always been tied to one place. Xbox Cloud Gaming changed that. What if transformation could happen anywhere? On a train. In a café. At a bus stop.
Gaming is about becoming someone else. But consoles are stationary. Gaming has always been tied to one place. Xbox Cloud Gaming changed that. What if transformation could happen anywhere? On a train. In a café. At a bus stop.
CHALLENGE
CHALLENGE
Gaming has always lived in one place. The console. The living room. Xbox Cloud Gaming needed to kill that belief. Make people feel like gaming follows them, not the other way around.
Gaming has always lived in one place. The console. The living room. Xbox Cloud Gaming needed to kill that belief. Make people feel like gaming follows them, not the other way around.
IDEA
IDEA
Become Master Chief on the train. Become Geralt in a café line. With Xbox Cloud Gaming, you're no longer tied to a console. Ordinary moments become extraordinary. It's not about the screen. It's about who you become when you play.
Become Master Chief on the train. Become Geralt in a café line. With Xbox Cloud Gaming, you're no longer tied to a console. Ordinary moments become extraordinary. It's not about the screen. It's about who you become when you play.
Credits
Milad Issa
Creative Director
Ye Thway Htet
Designer
