09
Boldness From Day 1


BRAND
BRAND
Branding
Branding
INSIGHT
INSIGHT
Brands are boring because agencies play it safe. DRY started because three friends wanted to build something different. Fresh thinking. Bold ideas. Work that actually matters. They wanted to work with brands ready to break the mold and actually come alive.
Brands are boring because agencies play it safe. DRY started because three friends wanted to build something different. Fresh thinking. Bold ideas. Work that actually matters. They wanted to work with brands ready to break the mold and actually come alive.
CHALLENGE
CHALLENGE
DRY is young. Hungry. They need to prove that independence beats corporate every time. That fresh thinking and real culture understanding move people faster than traditional thinking. The challenge is showing that boldness. Making it visible in everything they do.
DRY is young. Hungry. They need to prove that independence beats corporate every time. That fresh thinking and real culture understanding move people faster than traditional thinking. The challenge is showing that boldness. Making it visible in everything they do.
IDEA
IDEA
I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.
I am Luca Derven, a Digital Designer & Art Director based in Toronto, Canada. With more than 10 year of experience in digital design and print for national and international clients such as Balea, Sensa, Apex Films and Filippe Monet. Currently working at Basic as Creative Director.








Credits
Ye Thway Htet
Art Director
Ye Thway Htet
Designer


